Trust moved.
We followed.
It used to live in institutions — media, government, corporations. That's over. Now trust moves person to person. Your clients don't buy your company. They buy you. Your story. Your voice. Your struggle.
Most founders have spent decades building expertise — not explaining it.
That gap is where we live.
The best work doesn't come from adding. It comes from stripping away.
Rick Rubin taught us that the only thing worth keeping is what's essential. We don't layer on marketing. We don't invent a story for you. We find the one that's already there — the pattern inside your work, your decisions, your life — and we make it travel.
Raw, in Spanish.
The story before it's been shaped. Before the agency polished it. Before the consultant diluted it. Before the committee killed it.
We don't create from nothing. We find what's already there.
Lean by design.
Senior by default.
No account managers. No junior handoffs. Every person on this page touches your work directly.
Fran
Argentine. Lived in Russia for a decade. Worked across three continents with ten nationalities — TikTok, Nestlé, the United Nations, DeliveryHero.
Every immigrant knows the same gap: you know exactly who you are, but the words don't travel.
That's not theory. That's Tuesday morning.
Now I sit with founders who have the same problem — and we find the words together.
Michael
Grew up making things — then spent a decade making things at Amazon, Twitch, EA, LucasArts, Marvel, Facebook.
In-house and agency side. Every seat at the table. The thing he kept noticing: the best brands aren't the loudest. They're the ones people feel before they can explain why.
That's what he builds here.
Bryan
A surfer who found his way behind the camera. Over a decade directing stories for retail brands — leading marketing teams at O’Neill Peru, bridging film, e-commerce, and the kind of content that makes people stop scrolling and actually feel something.
Bryan doesn’t shoot content. He captures the work the way it deserves to be seen — with the patience of someone who’s spent years waiting for the right wave.
Natalia
Spent years in pharma running accounts across borders — GSK, Lundbeck, Dr. Reddy's. Then she left.
Eight years in Spain. Thirty-five countries. Three languages. A life built around art, cats, and the belief that you don't have to stay on the path someone else drew for you.
She keeps everything running so the rest of us can think.
Isabella
Forty-something startups across five cities — Dubai, Hong Kong, New York, London, Buenos Aires. Somewhere along the way she ended up in Puglia.
Now she teaches AI and digital strategy, studies at Bocconi, and helps founders say clearly what they've been circling around for years.
She's the one who looks at everything you've built and asks the question you've been avoiding.
She keeps moving.
Abril
Buenos Aires → Bangkok → Mexico City. She keeps moving.
Built Aftertaste — a newsletter about culture, fashion, and the things that stay with you after you close the tab. Half a million people read it.
Abril writes the pieces you send to someone with no context and just say: 'read this.'
No handoffs.
The person you talk to is the person doing the work. Strategy and execution, same hands.
No templates.
Every narrative is built from scratch. Your story isn't a fill-in-the-blank exercise.
No busywork.
We don't create content to fill a calendar. Everything serves the narrative or it doesn't exist.
The work speaks for itself.
Let's make sure it travels.
Book a discovery call. We'll figure out if there's a fit.
Book a Discovery Call →